Case Studies

A showcase of my most impactful web optimization and UX/UI design projects that delivered measurable results.

Remote Web Team Leadership

Ongoing • Project Management • Team Leadership

Successfully manages web teams and complex projects in a 100% remote environment at Champlain College. Employs effective communication frameworks, documentation practices, and project management methodologies that ensure timely delivery despite geographical distribution of team members.

Transfer Landing Page A/B Testing

2025 • Conversion Optimization • UX Analysis

Conducted a comprehensive UX/UI audit of the transfer digital advertising landing page at Champlain College after discovering conversion rate issues. Developed an A/B testing strategy focused on layout design, form placement, content, and value proposition to optimize conversion rates.

Mobile Experience Enhancement Project

2025 • Mobile UX • Conversion Optimization

Led a targeted initiative to improve the mobile user experience across key landing pages. Applied principles of cognitive load theory, visual hierarchy, and conversion optimization specifically for mobile users, addressing issues with form visibility and content prioritization.

Champlain College Website Redesign

2024 • Information Architecture • Content Strategy

Managed a comprehensive website redesign for Champlain College. The project involved managing content migration, restructuring information architecture, and implementing user experience enhancements while coordinating cross-functional teams remotely.

Digital Accessibility Transformation

2024 • WCAG Compliance • Inclusive Design

Consistently advocated for and implemented accessibility improvements across Champlain College’s digital properties. The work focused on converting PDFs to searchable web pages, ensuring remaining PDFs were compliant, and championing WCAG 2.2 standards. Throughout the process, maintained a strong commitment to inclusive design principles while preserving conversion effectiveness.

WVU Extension Service Website Migration

2014 • Content Migration • Information Architecture

Successfully managed the migration of West Virginia University Extension Service’s website—the third largest within the University system. The project involved restructuring and transferring 5000+ pages and 8000+ digital assets while maintaining ADA accessibility compliance throughout the process.