Creating intuitive, accessible, and results-driven digital experiences.
With over 15 years of experience in web environments, Sherry combines design sensibility with deep user insight, ensuring each digital experience is visually compelling, functional, and aligned with both user needs and institutional goals.
Whether undertaking full site redesigns or landing page improvements, she consistently delivers intuitive, high-impact solutions.
Research & Analysis
Sherry uses a variety of research methods to understand user behaviors, needs, and pain points. This data-driven approach ensures that design decisions are based on real user insights rather than assumptions.
Information Architecture
She excels at organizing complex information into intuitive structures. Using card sorting and tree testing methodologies, Sherry creates navigation systems that help users find what they need quickly and easily.
Featured Project: Champlain College Website Redesign
In 2024, Sherry led the institutional website’s comprehensive redesign, grounded in user-centered design principles to achieve a more intuitive and engaging digital experience.
UX Design Coursework
As part of her Graduate Certificate in UX Design, Sherry partnered with real-world clients on a series of projects that applied research methodologies, design thinking, and user-centered design principles to genuine business challenges. These projects delivered functional solutions while showcasing her growth and capabilities as a UX designer.
Away Travel Diary Study
Conducted an 8-day diary study with 6 participants to understand luggage usage patterns and preferences. Discovered key insights regarding the balance between function and form in travel accessories.
Diary Study | Qualitative Research | User Insights | Behavioral Analysis
Kay Jewelers Usability Study
A comprehensive usability evaluation of Kay Jewelers’ desktop and mobile e-commerce experiences, identifying pain points and developing recommendations to enhance the online shopping experience.
Comparative Analysis | Usability Testing | Responsive Design | E-commerce UX
BlockFi Information Architecture
Conducted extensive tree testing and wireframe navigation analysis for BlockFi’s financial platform. Created user personas and journey maps to identify pain points in the information architecture. Improved task success rate from 73% to 82% through iterative testing and design refinements.
Wireframing | Navigation Design | Tree Testing | User Research
Baltimore Grant-Central Web App
Designed and developed a progressive web app to help grant writers access and visualize Baltimore city data. Created paper prototypes and electronic prototypes using Axure. Conducted multiple rounds of user testing with diverse demographics including Gen X, Millennials, and Baby Boomers to ensure intuitive navigation and accessibility.
Mobile App Design | Axure Prototyping | User Testing | Progressive Web App
Sherry White | Web Professional 