Proven track record with years of experience in digital communications and web management.

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What major web projects has Sherry managed?

Sherry has successfully managed several significant web projects throughout her career:

At Champlain College, she led the comprehensive institutional website redesign in 2024, managing the entire process from content strategy and migration to implementation. This project delivered remarkable results, including a

• 42.3% increase in user engagement
• 26.6% increase in form submissions
• 89.0% increase in event registrations
• 72.1% increase in email inquiries

While at Frostburg State University, she managed various web improvement initiatives focused on enhancing usability and accessibility across the institution’s digital presence.

During her tenure at West Virginia University Extension Service, Sherry oversaw the migration of their extensive website—the third largest within the University system—which involved transferring and restructuring 5000+ pages and 8000+ digital assets.

Each of these projects required coordinating cross-functional teams, managing complex timelines, ensuring stakeholder satisfaction, and delivering measurable improvements to both user experience and organizational goals.

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Does Sherry have experience with UX/UI design?

Yes, Sherry has extensive UX/UI experience supported by formal education and proven results. She holds a Graduate Certificate in UX Design from the University of Baltimore (4.0 GPA) and has applied these skills across multiple products.

Her recent UX-focused website redesign for Champlain College delivered impressive metrics: 42.3% increase in user engagement, 26.6% boost in form submissions, and 89.0% improvement in event registrations. Sherry’s approach combines user research, prototyping, accessibility compliance, and data-driven optimization to create digital experiences that both engage users and achieve business goals.

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Does Sherry have experience with information architecture?

Yes, Sherry has significant experience with information architecture. As part of her UX/UI expertise, she has implemented effective information architecture strategies across multiple institutional websites. During the Champlain College website redesign, she managed the restructuring of content organization and navigation pathways to enhance user experience.

Her skills include card sorting and tree testing methodologies to create intuitive navigation systems, and she has a demonstrated ability to transform complex content hierarchies into user-friendly structures.

This expertise was particularly valuable when migrating 5000+ pages and 8000+ digital assets during her time at West Virginia University Extension Service, where she ensured content was logically organized and easily accessible.

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What content management systems does Sherry work with?

Sherry has hands-on experience with multiple content management systems (CMS). Her expertise includes WordPress, Cascade, Ingeniux, and WVU’s proprietary Clean Slate system. Throughout her career in web management, she has demonstrated proficiency in leveraging these platforms to create and maintain effective websites.

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What coding skills does Sherry possess?

Sherry has practical coding skills focused on front-end web development. She is proficient in HTML and CSS, which she applies in her current role at Champlain College to create custom HTML blocks for their WordPress CMS. This ability to craft tailored code solutions allows her to extend the native functionality of WordPress and implement specialized design elements that enhance user experience.

During her time at both Champlain College and Frostburg State University, she collaborated with back-end developers to improve website usability and performance. This hands-on coding experience complements her broader web management expertise, allowing her to effectively bridge the gap between design concepts and technical implementation.

Her coding knowledge enables her to communicate more effectively with development teams and understand the technical considerations of website projects, ensuring that design decisions are both visually appealing and technically feasible.

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What tools does Sherry use for web?

Sherry utilizes a comprehensive toolkit for web design, development, and analytics:

For user experience research and optimization, Sherry employs tools like Crazy Egg for heatmapping and user behavior analysis. She also utilizes SEO tools and implements ADA compliance testing to ensure websites are both discoverable and accessible.

For design and content creation, she works with Adobe Creative Suite applications to craft visuals and edit content.

In project management, she has experience with workflow tools like Basecamp, Jira, Workfront, and Lytho to coordinate tasks and collaborate with teams.

For analytics and performance monitoring, she works with Google Analytics and SiteImprove to track metrics and identify optimization opportunities.

Her toolkit extends to A/B testing methodologies for conversion optimization and content strategy development, allowing her to make data-driven decisions that improve user engagement and meet organizational goals.

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Does Sherry have experience in ADA compliance?

Yes, Sherry has substantial experience with ADA compliance and web accessibility standards. As part of her web management responsibilities at Champlain College, she regularly monitors website functionality for Section 508 compliance and ensures digital content meets WCAG 2.2 guidelines. Under her guidance, Champlain College’s website accessibility score increased by 28.9%.

Her expertise includes implementing accessibility best practices in accordance with Web Content Accessibility Guidelines (WCAG 2.2), creating websites that are perceivable, operable, understandable, and robust for all users.