About Sherry White
At a Glance
Web Professional with 15+ years of experience specializing in information architecture, UX/UI design, and content strategy within higher education.
Core Skills: Website management, ADA accessibility, HTML/CSS, wireframing/prototyping, cross-functional collaboration, content strategy/creation, and data-driven decision making.
Current Role: Web Manager at Champlain College (2022-Present).
Key Experience:
- Led Champlain College website rebuild including IA, UX, content strategy, and stakeholder management
- Structured intuitive information architecture at Frostburg State University.
- Migrated West Virginia University’s third-largest website (5000+ pages, 8000+ assets)
- Managed digital projects across multiple CMS platforms (WordPress, Cascade, Clean Slate, InGeniux)
Education: Graduate Certificate UX Design, B.A. Sociology, plus HTML, CSS, and responsive design certifications.
Philosophy: Make complex information accessible and intuitive, focusing on delivering products with the end user in mind.
Resume
Professional Experience
Web Manager
Champlain College (2022-Present)
- Managed the complete overhaul of the institution’s website launched May 2024.
- Works collaboratively across departments to meet content needs for different audiences, monitoring website functionality (including ADA accessibility, site speed, and SEO ranking), and overseeing web analytics.
- Partners with directors across departments (Enrollment, Marketing, Information Systems) to refine reporting tools and provide analytic reporting to evaluate campaign performance.
- Manages complex web projects while balancing technical requirements, user needs, and institutional goals.
Web/Digital Communication Specialist
Frostburg State University (2018-2022)
- Developed web policies and standards for the university website and alumni magazine.
- Collaborated on HTML/CSS development to improve usability and accessibility.
- Consulted with campus groups of various technical abilities to create or revise web content looking at all aspects including visuals, messaging, interaction, best practices, etc. to improve functionality and user experience.
- Earned recognition for performance: voted MVP Employee Development Leadership Series (2022) and Employee of the Month (June 2020).
She performed major redesigns to two very different areas of our website, the Human Resources site and the academic department of Physics and Engineering, that received rave reviews from these constituents. Each was designed with the end users firmly in mind.
Liz Medcalf, Interim Assistant Vice President for Marketing and Communications, Frostburg State University
Multimedia Specialist
West Virginia University Extension (2010-2018)
- Migrated WVU’s third largest website with 5000+ pages and 8000+ assets.
- Served as lead creative designer for digital media projects including video, web, e-newsletters, and social media.
- Conducted intake and follow-up meetings to identify and prioritize projects.
Specifically, her familiarity with video, still photography and graphic manipulation consistently put her skills in high demand. All that, in addition to her keen sense of web usability standards, make her a tremendous asset to any design team.
Ron Davis, Director of Information Technology, WVU Extension
Sr. Technical Writer/Business Development
Performance Results Corporation (2004-2007)
- Wrote, coordinated, and teamed on approximately $50M in successful RFPs.
- Managed bid proposals with multiple national teaming partners to ensure compliance and timely submission of RFPs. Recorded and tracked all proposals from announcement to award.
- Designed new company branding and website.
I was Ms. White’s immediate supervisor and found her to be a very professional, resourceful, and solution-oriented person who is able to produce new and innovative ideas. … During her tenure, we saw an increase in growth by three-fold.
Jeffery D. Eanes, Vice President, Performance Results Corporation
Marketing Coordinator
Alpha Associates (2004-2005)
- Wrote and coordinated multiple RFP responses, ensuring compliance and timely delivery.
- Designed marketing materials including advertisements, presentations, and event graphics.
- Created and maintained corporate website and intranet, enhancing digital presence.
- Managed proposal lifecycle from announcement to award.
- Coordinated client presentations for various audiences including state representatives, town officials, and boards/private industry bid representatives.
The benefit of an employee like Sherry white is that the question does not arise as to whether or not the deadlines will be met or the project will be completed with quality. Sherry far exceeded the expectations of the firm and we were saddened to see her leave yet proud of her ability to move her career forward.
Bobbie J. Hawkins, Business Development Manager, Alpha Associates
Executive Editor
Hobby House Press (2000-2003)
- Managed content, design, and publication of 20 books per year.
- Negotiated license agreements with licensors such as General Motors, Mattel.
- Supervised staff assigning tasks and monitoring performance.
Writer/Editor
Pearson Education (1995-2000)
- Wrote and edited pupil, teacher, and ancillary material for national programs.
- Analyzed focus group tests to strengthen the appeal of our product.
- Edited authors’ manuscripts into audience appropriate material.
Software Skills
- Adobe Creative Suite, including PhotoShop, Illustrator, Premiere Pro, InDesign
- SiteImprove
- Crazy Egg | HotJar
- WordPress CMS | Cascade CMS | Ingeniux CMS | Clean Slate CMS
- Workfront | Basecamp | Jira | Lytho
- Microsoft Office, including Word, Excel, PowerPoint
Education
Graduate Certificate, UX Design | University of Baltimore
B.A. Sociology | Messiah College
HTML Certificate • CSS Certificate • Responsive Design Certificate | Codecademy
Sherry White | Web Professional 